Tasty Trails

The ‘Tasty Trails’ is a campaign designed to showcase the wide range of locally sourced, regionally produced food and drink available in the North East’s unique and stunning protected landscapes. The North Pennines Area of Outstanding Natural Beauty, Northumberland National Park and the Northumberland Coast Area of Outstanding Natural Beauty are all covered by the trails which have been produced to encourage visitors to stay in the region for longer. The response from the campaign was immense, increasing footfall and helping visitors experience the food and drink of the area, whilst supporting the businesses that produce it.