Cancer Research UK - Business Beats Cancer North East

The challenge for this project was to create a area-specific brand identity for the North East region of Business Beats Cancer, an event held by Cancer Research UK. The concept is inspired by the people CRUK are here to help, the cancer survivors as well as fundraisers and every one involved in fighting and supporting the great work CRUK does. Finger prints represent the different CRUK profiles, each with a unique story.